Centre Point PopArc
Centre Point, the striking 34-storey tower at the junction of Oxford Street, Charing Cross Road, and New Oxford Street in London, is one of the city's most iconic examples of Brutalist architecture. Designed by Richard Seifert and engineered by Ove Arup & Partners, the building was completed in 1966 and stands as a bold symbol of post-war urban development. Its distinctive concrete-framed structure, with its rhythmic grid of exposed vertical columns and cantilevered floors, epitomises the Brutalist movement's emphasis on raw materials and functional expression. The tower's tapered silhouette and precast concrete cladding create a sculptural presence, while its elevated podium—originally designed to accommodate a never-completed pedestrian plaza—adds to its monumental scale.
One of Centre Point's most notable architectural features is its dramatic cantilevered base, which appears to float above the street, creating a sheltered public space beneath. The building's façade, with its repetitive geometric pattern of recessed windows and projecting concrete fins, reflects the influence of Modernist principles while maintaining a distinctly Brutalist aesthetic. The tower's crown, with its distinctive service tower and asymmetrical roofline, further enhances its skyline presence. Originally controversial for its stark appearance and perceived disconnect from its surroundings, Centre Point has since been re-evaluated as a masterpiece of mid-century design and was granted Grade II listed status in 1995, recognising its architectural and historical significance.
In recent years, Centre Point has undergone a sensitive redevelopment by Conran + Partners, transforming it from an office building into a mix of luxury apartments, retail, and public spaces. The restoration preserved its Brutalist character while introducing modern interventions, such as a glass-enclosed rooftop terrace offering panoramic views of London. Today, Centre Point stands not only as a testament to 1960s architectural ambition but also as a successful example of how Brutalist landmarks can be adaptively reused for contemporary urban life. Its enduring presence in London's skyline continues to spark conversations about the legacy of post-war architecture and the evolving identity of the city.
Address: London, WC2H 8LH, England.